Every position built directly on the skills she now teaches. This is not coaching theory — it is lived experience at a high level.
Specialized in luxury and corporate relocation. Worked with high level international executives in Westchester County, NY. Built strong landlord and seller relationships. She was expertly mentored by the broker/owner of this boutique brokerage. He taught her how to keep it simple. He tracked her KPIs for 10 years. She knew exactly how many people she had to talk to per day to make x amount of dollars per year. It was here that she learned and developed the prospecting, time blocking, daily income producing activities and lead conversion fundamentals that form the foundation of the training she delivers today.
Cheryl moved to a different state. She didn't know anyone so she needed to figure out lead gen. She applied all that she had been taught by her mentor in NY. She prospected for hours every day. Before she knew it she had 38 deals pending. They all closed.
Organized and optimized a 52,000 lead CRM. Converted under utilized data into a high performing sales pipeline, which helped establish the foundation for a call center supporting hundreds of agents. Exceeded first year goal of 50+ units for existing database leads.
Implemented and managed Boomtown CRM for a 25 agent top ReMax team. Trained agents on lead conversion, prospecting, pipeline and CRM management. Developed systems enabling agents to close 2+ deals per month consistently. Became a key recruiting advantage cited by joining agents.
Spent two hours a day doing virtual inside sales for a top producing, luxury listing agent. Managed the seller pipeline and gently led them through the sales funnel. When she wasn't doing follow ups, last visits or top opps she was hunting for and finding business within the database. Persevered through Covid and helped pretty much sell out the database. Many of the clients were empty nesters, so they decided to sell their primary residence in Illinois and move to their secondary residence in Florida or Arizona.
Organized a 40,000+ lead Boomtown CRM, converting stagnant leads into active opportunities. Provided ongoing training and accountability to agents for lead conversion, prospecting, pipeline and CRM management. Developed systems to teach and support agents to close 2–4 deals per month consistently.
Every position above built the foundation for what Cheryl delivers today. Let's talk about what that looks like for your business.